Nick Cassell

Nick CassellNick CassellNick Cassell
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Nick Cassell

Nick CassellNick CassellNick Cassell
HOME
EXPERIENCE
RESUME
TRAVEL
  • HOME
  • EXPERIENCE
  • RESUME
  • TRAVEL
  • HOME
  • EXPERIENCE
  • RESUME
  • TRAVEL
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Over the last fifteen years, I have focused on a customer-first approach. I have naturally gravitated towards focusing first on what the individual needs. Without that focus, you're not building value - you're not building relationships!

I'M DRIVEN

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HAGERTY

For over ten years I have worked with Hagerty - A company focused on saving driving. During my time with them, I have helped expand their digital presence across multiple products from valuation to insurance. I have worked across the business in multiple roles focused on program and product development.  Hagerty is a growth company and I am proud to say I have played a part in double-digit growth YOY since I joined in 2009. 

See some examples
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THE ALPINEER

Upon arriving in Crested Butte Co. in 2005 I obsessed with bringing a cohesive brand to  Telemarkski, ATskis, Alpine Touring, and Skateski.com. In a 2 year span, I helped guide a team to bring together 4 of the largest niche online ski sites while streamlining their logistics and purchasing. 

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MCLAIN CYCLE

Mclain's is Michigans largest Specialized Concept store. Needless to say, my wheels were turning when hired to manage their purchasing and point of sale systems across their physical and digital eco-systems. Nothing is better riding a bike to work where you get to be around bikes.

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ROOTED TO NAUTURE

I left the Rockies behind for the third coast of the great lakes.  I moved back to my roots in Northern Michigan to build a eco-focused retail front for individuals with a conscious about what they placed next to their skin. Responsible for all aspects of commerce, I helped build out the digital and physical presence for the representation of brands who's bottom line was as much about the weaver and farmer as it was the profits.  Rooted to Nature was not only a venture into something new it became a passion that we strived to share with so many others.

I AM AN ENTREPRENEUR AT HEART

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HEADWATER MARKETING

 It is not often you can share your passion with others. As the owner of Headwater Marketing, I was able to do just this and help small businesses realize what it meant to have a presence online.

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31 DOGS

What do you do when you get a dog? I built a community platform to connect friends along the third coast and to share the locations we loved the most. 

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ROOTED TO NATURE

I not only helped build Rooted to Nature I was a partner and founder. Aside from being responsible for commerce I helped guide the partners in the foundation of a retail business. 

I MAKE HUMAN CONNECTIONS

Alaskan Kayak Guide

Alaskan Kayak Guide

Alaskan Kayak Guide

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Alaska is like no other place in the world and nothing in my life could have compared to guiding in the waters along it's coast and in its mountains. 

SCUBA Instructor

Alaskan Kayak Guide

Alaskan Kayak Guide

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After years diving in the Great Lakes, I took my skills south... Australia. Here I had the pleasure of guiding international travelers along the world's largest living organism.

Leader and Friend

Alaskan Kayak Guide

Leader and Friend

Provided leadership across clubs focused on teaching outdoor skills

Leading people to push their boundaries is in my nature.  Whether climbing, diving, hiking the AT, or simply reaching for that next milestone in work and life. 

I ENJOY GIVING BACK

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Woodland Heartwood Foundation

Treasurer of the board supporting the Woodland heartwood foundation focused on providing funding for a sustainable environment in which children could learn from the land and appreciate the changing environments

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Grass River Natural Area

Advisory board helping manage the Grass River Natural Area, conserve and protect its watershed, and provide opportunities that increase knowledge, appreciation and community-wide stewardship of the natural environment

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Grand Traverse Regional Land Conservancy

Land Steward and all-around volunteer for Northern Michigans leading conservancy.  I focused on stewarding a property and its farmland ensuring others had the opportunity to enjoy the land as I did

Nick Cassell

2536 Twin Bay Dr. Traverse City, MI 49686 us

(231) 342-3389 | rncassell@me.com