HELLO, I'M
NICK CASSELL
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Detroit Born - Northern Michigan Raised
I grew up just outside Detroit in the suburbs. Spending my summers in Northern Michigan, I fell in love with the water and woods of Northern Michigan. In 2002 I graduated from Central Michigan with a degree in Urban Design, Geographic Information Systems, and Remote Sensing. This education started my love for user-centric design and digital experiences. I spent a few years, post-college, working as a guide and traveling the world experiencing new cultures and meeting amazing people. I finally landed back in the states focused on retail and eventually hobby/insurance services, building digital experiences to better our consumers, members, and partners.
Whats Next
The technology keeps moving forward, which makes it easier for the artists to tell their stories and paint the pictures they want.
- George Lucas